Positioning luxury between naturalness and efficiency, a marketing innovation
Contexte
In order to differentiate itself from the competition on the European and Asian market, this client contacted the LOUVAGNY laboratory to assist it in the redesign of their brand platform and the creation of a range of products consistent with its new positioning.
Missions
The marketing team supported and guided the redesign of the brand by relying on market research and rigorous competitive intelligence.
The R&D and marketing team was able to create tailor-made products that meet the requirements of a luxury positioning. A global accompaniment with, for example, the intervention of scientific experts at the launch party of this very beautiful brand.